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Developing positive business relationships


Developingpositive business relationships

April2, 2014

Goodconduct and individual behaviors means good business fororganizations. Facilitating ethical behaviors in businessorganizations helps convey and safeguard business reputation and itscommitment to clients, society and other stake holders. Suchprinciples and code of conduct helps to reassure clients that thebusiness is socially responsible, has integrity and commitment toethics. A business organization that has values reflected by genuinebehaviors of staffs and senior management is able to improve itscompetitive advantage. Dale Carnegie in his work, how to win friendsand influence people made a significant contribution on howindividuals could establish good relationships. According to him,financial success is 15 percent professional knowledge and 85 percent‘ability to express ideas’, arouse people enthusiasm and assumeleadership.


Principlesof improving business relationships

Letthe other person do a great deal of talking

Thisprinciple from Carnegie is true. In business and social sphere,individuals need to pay more attention by listening as other peopletalk. This is important as it helps the other person express hisideas, share their opinion and problems. It is an important aspect inbusiness environment especially where managers need to solveemployees’ problems and clients’ complaints. A person may knowmuch than you do and taking time to listen indicates genuine interestto the other people’s plight. Business people often meet experts,regulators, legal officers and other stake holders in their line ofbusiness operations, these people have variant knowledge andexpertise in their area of profession which may be useful to thebusinessman.

Listeningpatiently, sincerely and with open mind helps people expressthemselves more. For instance, in business organization clients whoapproach business premise claiming that goods sold to them were oflow quality needs fair attention from the business owner. This makesthem feel valued and encouraged to report such incidences in future.This conduct will motivate more clients to express themselves inrelation to business goods and services. Similarly when businessmanagement allows room for employees to express themselves greaterrelationships develops within the organization, employees becomesmore lively, innovative and motivated.

Letthe other person feel that the idea is his or hers

Thisinsight from Dale is relevant in corporate world especially in themodern digital age where innovations and creativity are the epics ofbusiness success. Many organizations have various issues that requirecooperation. Managers need maximum cooperation from their staffs,financial advisors, legal officers and other stakeholders whose linkto the business organizations are vital. As Dale Carnegie observes,it is critical that individuals appreciate and value other peopleopinions, ideas and contributions. Cooperation is greatly affectedwhen senior persons within an organization rams their opinions onother people staffs develop low work morale, feel de-motivated,become less creative and general relationship breaks down (Dale,1937).

Furthermore,it is wiser to make suggestions and let other people makeconclusions. The only way to motivate and arouse group cooperation isletting them share their experiences, ideas and suggestions andthereby coming up with a moral bargain. No one wants to be soldsomething or told to do something without consulting their ideas,wishes, wants and thoughts. A sales man who sells commodities toclients without first consulting their desires and needs is boundface sale failures. Customer’s needs, ideas and thoughts are veryimportant in business sales especially in the modern world (Dale,1937).

Besympathetic to other people’s ideas and desires

Itis true that in most social, economic and political relationship,Dale principle of been sympathetic to other people ideas is not onlyapplicable but very relevant. In most cases people spend great dealof time through unnecessary and unproductive arguments which ruinsbusiness deals reduce confidence and weaken relations among people.Most people like been listened to, collected and creating a goodwill.

Inwork place or any other social life, people have differenttemperamental moods and minds, such people may be rude, sarcastic orreprimanding. As such these people deserve very little discredit forbeing what they are. One needs to be sorry and sympathize with themas you attentively listen and love them. For instant, in work place,some bosses tend to be temperamental, rude and sometimes abusive, agood employee needs to be calm and show sincere love to the bossrather than verbally retaliating back. In such a scenario, the Bosswill calm down and the relations with the staff will not be severelyaffected as the employee turn the hostility to friendliness and theBoss might apologize.

Givehonest and sincere appreciation

Dale’sassertions that, ‘If you want to make people do something, firstmake them want to do it’ is correct, when people are sincerelyappreciated they develop positive attitude and motivation in whatthey are doing and accomplish tasks efficiently. Dale’s insight isapplicable in most organizations where managers supervise staffs. Ifcrude methods are used to force employees work, undesirablerepercussions are observed. Every body deserves to feel great,appreciated and complimented and this is what builds strongrelationships. Managers within organization may face great hurdles insupervising staffs in their work if they don’t continuouslyappreciate their staff efforts no matter how small (Dale, 1937).

Desireand feelings of importance have significant impacts on individuals’accomplishments. For instance, a student who constantly receivescompliments and appreciation on his performance passes their examswell unlike those who do not receive positive compliment. Individualsbecome less active and invalid in order to win sympathy and attentionand get feeling of importance. Similarly individuals may go insane orsuffer mental distress if they lack appreciation. Criticism killsindividuals’ ambition, relationships and ruins creativity.Therefore, sincere appreciation when dealing with people is verycritical not only in building relationships but also buildingpersonalities.

Showinterest to other people Ways to make people like you

Noone can disagree with this principle, majority of social interactionsand business deals are made and sealed when participants show genuineinterest to others. In most cases smile shows interest in otherswhich makes them feel free and at ease to talk and express theirselves well. A sales man who wears a grim face when meeting clientsmay end up making no sales in many contacts. This is because the newpeople he is meeting may feel that the sales man is not interested intheir personalities (Dale, 1937).

AsDale put it, in life it is almost impossible to make meaningful dealswith people if you don’t show interest in them. By been interestedin other people, one is able to win attention, time and cooperationwhich is very critical in making important business deals. If we wantto make friends, it is paramount that individuals put themselves indoing things for other people. People who make great deals reflectenthusiastic and animated personality towards their clients orcontract deals. Similarly, managers who show genuine interest intheir staffs are able to maintain cooperative, polite and helpfulstaffs. Therefore, in building relationships, if you want to makepeople develop genuine likeness develop real friendship.

Smile-A simple way to make a good first impression

Accordingto Dale (1937), an individual’s personality charm is smile whenmaking first impression. It is true that, captivating smile makespeople like you. Smile is important when making important corporateappearance, interview and sealing deals as it helps to exudeconfidence, enhance cooperation and reduce tensions. In some workplaces especially where clients may be in bad mood such as hospitalsand mental facilities, staffs can help show genuine concern by beencheerful.

Inaddition, smile helps people open up about their situation and sharetheir concerns as they feel safe sharing their ordeals with someonepleasant. Individuals who smile are able to effectively createattention if they are teaching or selling. For instance, a teacherwho smiles while teaching is able to capture attention andcooperation with the students unlike the teacher with somber face.Likewise, business people who smile often have high chance of makingpositive deals with their clients. Your smile brightens the lives ofthose who see it even if they are going through hard times likeemployees under pressure (Dale, 1937).


Greatrelationships in business organizations, social and political aspectsare enhanced when people influencing others to like their personalityand way of thinking. People need to embrace attitudes and behaviorsthat positively reflect on the other person’s life. Generalprinciples that promote good relations include showing genuineinterest in others, good listening, making other people feelimportant, showing respect for other people opinion, been sympatheticto ideas of other people and honestly seeing things from the otherpeople’s point of view, not criticizing and showing smile whenmeeting people.


Carnegie,D (1937), ‘How to win Friends and influence People’ CornerstonePublishing, Retrieved on, April 2, 2014, fromhttp://images.kw.com/docs/2/1/2/212345/1285134779158_htwfaip.pdf