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Discussion

DISCUSSION 6

TheWoodland Park Zoo

FocusGroup

Pro

Apro of this approach to the company is flexibility. Since the companyserves thousands of visitors, the approach can offer flexibility, interms of, dealing with different perspectives relating to consumers’opinions (Zikmund&amp Babin, 2007).

Con

Sincethe company is dealing with a vast group of people, it may requirevaried focus groups. Due to the number of the focus groups, themoderator may be ineffective in obtaining the opinions of all thefocus groups.

DepthInterviews

Pro

Thisapproach will be beneficial to the company in case it will need todiscuss sensitive issues in the opening of a new zebra exhibit(Zikmund&amp Babin, 2007).

Con

Theapproach will be time consuming since the interview data will need tobe analyzed therefore, the interviews and data analysis will requirea lot of time.

SocialNetworking Sites

Pro

Akey pro to using this approach is that the company can reach a vastnumber of people within a short time the people reached through thesocial networks may not even know the company.

Con

Sincethe company may reach both known and unknown individuals through thesocial networks, there is a likelihood of collecting misleadinginformation from the visitors. This is because they may not presenttheir own views.

ZeutersFirm

FocusGroup

Pro

Thisapproach will be beneficial to the firm since it will help incollecting views with speed and ease since the individual targetedare few (Zikmund&amp Babin, 2007).

Con

Theapproach has a disadvantage in that it will be expensive to theinvestment firm. This makes it tricky for the small firm to considerusing the approach.

Depthinterviews

Pro

Thisapproach will be advantageous since it will help the firm inobtaining views concerning the sensitive issue it has raising thefees by 10%. Since the targeted group is not vast, the firm will justneed to carry a few depth interviews.

Con

Theapproach has a disadvantage to the firm since it is costly and timeconsuming since interviews and data analysis will consume a lot oftime (Zikmund&amp Babin, 2007).

SocialNetworking Sites

Pro

Usingthis approach will be of benefit to the firm since the firm will becapable of obtaining fast and accurate opinions of the targeted groupsince it will be dealing with the clients only.

Con

Attimes, this approach cannot be relied upon by the firm sincestrangers may access the social networking sites and offer anopinion, which may be varied from that of the real user of the socialnetwork site.

Forthe Woodland Park Zoo, the use of the focus group approach would bethe best alternative. This is because the focus group approach wouldbe in a position to collect and analyze data with a lot of speed andease since there is a vast group being targeted. Besides, thisapproach would be appropriate for the company because it will supportflexibility of the data collected. Besides, the approach will beappropriate for the company if it ensures that it has an effectivemodulator.

Onthe other hand, the social networking site would be appropriate forthe Zeuters investment firm since it will ensure that only clients tothe firm share the opinions. This implies that the firm has to createits own social networking site, which is only open to members. Thisapproach will ensure speedy response.

References

Zikmund,W. G., &amp Babin, B. J. (2007).&nbspExploringmarketing research.Mason, Ohio: Thomson South-Western.