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Man is a social person in a way that he contributes to the social life.


Manis a social person in a way that he contributes to the social life.Conversely, his contribution is not consistent the types andintensity of participation are relevant aspects in politicalanalysis. Voting behavior is essential since we can see the will ofpeople and what they want. Voting is very vital in a democraticenvironment. Democracy provides a ground for people to be dynamicrather than inactive citizens. The basis of election is not concernedwith who won but more specifically with the question as to why thepeople voted the implications of the result or the way they voted it.The question posed is not easily answered. Having a look at theincidents and events of the campaign will not suffice. It istherefore, sound to discuss the ideas and the concepts as the basisof analyzing results. This article aims to discuss the factorsinfluencing the voting behavior in the recent elections.

Factorsthat have influenced Behavior in Recent Election


Thepatterns of voting in Britain has been perceived as less aligned inthe recent decades while there is so much polarization in thesociety. From mobility socially to birth cohorts, coupled withmortality inequality by class and area to income and wealthinequalities to opportunities education wise- what is significant isBritain is clearly becoming more equal with a time. The question iswhy people have not reflected it in the voting. They have donesteadily, reliably, slowly and consistently. There is a failure whyto look at people and the votes being worried by surveys and classedpeople by what they do and too little where they got themselves andtheir wealth. From 1950, the social class has been more aligned withvoting as social polarization grown rapidly(Clarke, 2009. p.136).


Thenumber of people according to the natural class has been on thedecline since 1979-dealignment. Crewe argues that there is a new andold working class. The new working class benefited from the policiesof the conservative party such as having the rights to buy the housesof the council. The new working class was the owners of theaspirational properties that are located in the southeastern part.Their growth led to defeat of the labor party in 1983. Meanwhile,they were given a left wing socialist manifesto and in turn roundlydefeated (Clarke,2009.p.136).


Fromthe time immemorial, media plays a pivotal role in influencing thepolitical discourse and most probably eroding deference. Theelectoral campaign has embraced professionalism. As a result, The NewLabor was accused of an obsession with a spin. Nevertheless, theemergence of the new media despite its significant role, televisionremains the dominant media during the campaigns. Campaigns are farbased on the leader`s personality. Despite the primary importance ofthe campaigns, there is no general conclusion to the result in termsof vote shifting. For example, a Party running a poor election willsuffer in the hands of those running professional and competentcampaigns (Ladd2010, p.70).

Thedominant ideology claim is that the media is in most cases biasedtowards the conservative Party. In the past three subsequentelections, The Sun Supported the Labor Party. Financial times and theTimes supported labor. Nevertheless, the national Daily Newspaper in2010 supported Convective Party. On the other hand, the Independentand The Guardian supported the Liberal Democrats. The combinedcirculation in support of the Daily Newspaper was 7,295,000 while thesolitary Labor Party supporting newspaper was 1,240,000 (Krasa&amp Polborn 2009, p.285).


Duringthe choosing between the Parties, voters make judgment about thetrust and competence inherent in a given party. These are the valencejudgments. As the parties join hands, valence judgment becomes vitalthan spatial judgment (though all the judgments in the politicalrealms has been either positional or valence).


Thejudgment of the competence in regard to the economy is required. Forexample, during the 2001 elections, about 75% of those who thoughtthat the labor party was the most viable in embracing the economictake off voted the Conservative Party. Therefore, this is animportant aspect in influencing the voting behavior. The economy ismore particular a classical example of valence issues. As a result,the incumbent parties are likely to be analyzed solely on grounds ofvalence since they have a track record that is apparent. It is theirrecord and performance rather than the promises they have made aboutthe future that they are likely to draw judgment (Adams,et al., 2005 p.56)


Coupledwith a task of judging the Party`s competence in comparison toanother, voters might take an informational shortcut to reducedecision-making cost. Such shortcut is to judge the leaders on thebasis of the image that the leader portrays. In the recent past,party leaders take good care of these and would take advice fromrelations specialist, pollsters, and journalist. Having a look at theParty, voters may ask themselves whether the leaders are trustworthy,competent and worth to govern. Nevertheless, those leaders whoserating had been lower win the election. For example, in 1979, JamesCallaghan, the Labor Prime Minister was preferred to MargretThatcher, Conservative leader still Conservative won the election(MacKenzie2011, p.26).


Socialclass plays a pivotal role in influencing whether people vote or not.The Hansard society found that some people were sure to vote in theGeneral election that was performed immediately. The results were asfollows 43% of DEs (working class), 53% of C2s (working class), 62%of C1s (middle class) and 72% of ABs (middle class). Some socialfactors overlaps since the persons can find themselves subject tocross-pressure. In class voting, occupational social class is themain determinant why people vote. The principle determinant in votingis the economic interest (Robinson2010 p.64).

Inthe 1950s, class and partisan were related closely. Working class wasmore likely to vote to the Labor Party (class alignment) and wouldvote in the successive elections for the labor and further identifyhimself as a Labor voter (partisan voter). This has been referred toas partisan and class alignment period. Nevertheless, class andpartisan are not the same aspects but the strong identifiers votedfor natural class party. Deviant voters were less likely to bedefined as strong identifiers but rather more of swing voters (Adams,et al., 2005 p.56)


Thereare many factors that influenced the voting behavior in the recentelections. Voters may vote differently in respect to the electoralsystem. If a proportional or mixed system is used, voters are morewilling to vote a smaller party or a third party. This is in theexplanation why Green vote in the elections, in Europe is higher thanWestminster elections. The body in which the candidates are electedis taken into consideration by voters. In 2010, for example, theScottish National Party won 19.9 percent of the vote with 6 MPs outof 59 MPs elected in Scotland. In 2011, SNP won 45 percent of theconstituency votes and 44 percent regional votes. In addition, thevoters may make the calculation that the preferred candidate mightnot win. The tactical objective is to prevent the party that is leastpreferred from winning. The opportunity for these tactics isdependent on the voting strengths of parties in a particular region.


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Cha,Y.-R., 2011. Voters` Use Behavior of Information Channels through theLocal Elections of June 2. TheJournal of the Korea Contents Association 11(1) , Volume1, pp. 145-56.

Clarke,H. D., 2009.. PerformancePolitics and the British Voter.. Cambridge:: Cambridge UP. Pp 110-50

Krasa,S. &amp Polborn., M. K., 2009. Is Mandatory Voting Better thanVoluntary Voting?&quot. Gamesand Economic Behavior 66(1), pp.275-91.

Ladd,J. M., 2010. The Role of Media Distrust in Partisan Voting.&quot.PoliticalBehavior 32(4) , pp.567-85.

MacKenzie,J. M., 2011. EuropeanEmpires and the People: Popular Responses to Imperialism in France,Britain, the Netherlands, Belgium, Germany and Italy.. Manchester:Manchester UP. pp. 20-50