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NCAA Article Reflection

NCAAArticle Reflection

Challengesand Changes to Current NCAA Structure

Themanagement of the NCAA is led by a president who heads the board ofdirectors. The board of directors is made up of presidents of memberschools. This is the body that approves all the necessary decisionsand legislations that are passed by a legislative council. The NCAAlegislative structure of this council is formed by committees andcabinets. This council consists of school representatives appointedby the institutions that are members of the association. The cabinetsand committees are further broken down into sub-committees. Thelegislative council passes decisions and legislations to the board ofdirectors. Below the management council is the level of NCAA staffthat provide administrative support to the organization. In addition,the staff liaises with other bodies, media relations, publicfunctions and general office work of implementing the decisions ofthe management.

Thecurrent management structure of NCAA can change if the presidents ofthe college decide to vote for a reform. They can pass a legislationthat recommends a restructuring of the entire association to a moredemocratic and leaner association. This is because they from the mainorgan that influences decisions of the association. This means thatthe current structure will not continue to exist if the currentdemands for change and reforms will persist.

Thepush for change is being fronted through conferences andadministrative leaders. The football conference in Pasadena inCalifornia formed by powerful football leaders in colleges discussedthe structure of the college sport. This discussion consequentlyreflects on the viability and the credibility of the currentgovernance structure of the association. The push for change andreforms is necessitated by the discrimination at the associationbased on the financial capability of leaders and colleges. Inaddition, there is no just model on the legal issues of NCAA amateur.Moreover, there are several allegations of poor management of theorganization’s television and football money. This has led toquestioning of misconduct of enforcement arms of the NCAA.

Therevenue sharing issue is an appropriate issue that fits into thediscussion of the structure and leadership of the association. Theissue touches the governing rules of football and sanctioning of thefootball championship that NCAA controls. Despite having no directcontrol over the football championship revenues, it makes the rulesthat govern the sport. In addition, from the U.S. Supreme courtruling of 1984, the NCAA got its involvement in negotiation oftelevision contracts for the sport it governs, including football andbasketball. The problem arises since football and basketball are themain sources of revenue for the association. Therefore, unequalsharing of resources leads to concerns of the irresponsibility of theleaders and the inefficiency of the NCAA governance structure. Thesame problem applies to the “actual cost of attendance”scholarship issue since NCAA controls most of the sponsorship ofstudents from sponsors.

Thebreakaway power conferences will result to a formation of their owngoverning structure if the current push persists on. This is becausethe proponents of reform agree on the reasons for reform and sharethe same problems with the current NCAA governance structure. Themain implications of the breakaway to NCAA are disastrous to itsorganizational structure. The sports that are governed by thebreakaway arm is the main sources of revenue to the NCAA, this meansthat it will be left with deficiencies in terms of leadership andadministrative capacity.

Theeffect on the operational capacity of the NCAA will impact on thegeneral landscape of the sport. This is because the current contractswould be affected as well as expected revenues will be withheld bysponsors. Moreover, the transition from the old structure to the newone will affect the development of the sport until the stabilizationof the breakaway arm or resolution of the issue. The breakaway wouldnegatively affect smaller Division I programs since the two resultingstructures may tend to ignore their concerns. They will beunderfunded and will take time to recover due to their incapacity tomobilize large money sponsorships.

Otherthan the structure problem, NCAA faces several other challenges thatare evidence of the inefficiencies at the association. Theassociation has poor decision making channels since most of theauthorities are presidential in nature. There is no clearcommunication between all the conferences of the sports involved aswell as the divisions. In addition, the constituent schools andcolleges are in constant disagreements, especially on recruitment ofplayers and representatives. Moreover, there is a challenge of achange in public perception of the credibility and validity of theNCAA leadership. The organization has to reform before criticismtakes over the decision of sponsors.


TheNCAA has a governance structure that involves three main decisionmaking structures that rely on the approval of the board of directorsand the president. This structure has been blamed as the reasonbehind the inefficiency in decision making and revenue sharingproblems. To solve the situation, some sports conferences are pushingfor changes and reforms and pushing for a break away. This break awaywill impact on the NCAA management structure, which will affect theorganization of the sport in the lower divisions.