Product Shipment through Digital Entrepreneurship
ProductShipment through Digital Entrepreneurship
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Themost significant change in the way internet has brought to businessesis in the way it enabled businesses to connect and promote productsto clients in various ways.One method of achieving profit in this present day and age is throughdigital entrepreneurship. Businesses adopt digital solutions toreduce the costs of doing business.Digital entrepreneurship may come in varied forms.Digital commerce has resulted in improved collaboration across theentire supply chain of organizations with a positive impact on avariety of business processes in the same supply chain.This paper examines and evaluates business trends in product shipmentwith the intent of informing an internet based strategy.
Themost significant change in the way internet has brought to businessesis in the way it enabled businesses to connect and promote productsto clients in various ways. Because of this, businesses have theopportunity to remain relevant in people’s mind and assistsprospective clients to search for new companies to deal businesswith. As advancement intechnology persists, prices are also decreasing and it becomesgreatly friendly to the users. A lot of people have the essentialtools to create innovative software to offer solutions to commonproblems as well as improve efficiency. Furthermore, the internet hasbecome more accessible to people all over the world including thoseindividuals in emerging nations.
Onemethod of achieving profit in this present day and age is throughdigital entrepreneurship. Digital processes in digitalentrepreneurship are intricate and complex in product shipment as itis with other digital businesses in the world. A simple transitionmay involve trading partners spread all over the world. These complexprocesses may trigger action in other business processes and areoften handled in business systems that knit companies together aslong as they embrace an electronic environment in carrying outtransactions. Digital commerce appreciates a business cycle thatincorporates electronic transactions in all facets. The applicationof digital solutions in digital entrepreneurship occurs in coreprocesses that constitute the entire production cycle. There arevarious processes that can be affected through digital applicationsin business. They include managing multi-channel businesses such asB2B, B2C, and B2E businesses where the business uses digitaltechnology to effect all business all business transactions, digital marketing, forming collaborations with other market players, mobilityof business, communication and enhancing customer experience throughbusiness products.
Businessesadopt digital solutions to reduce the costs of doing business. B2Bbusinesses have a smaller market that B2C and B2E businesses. Digitalapplications do not differ too much apart from the target audience.It is, however, expected that B2C businesses are more aggressivebecause they deal with final consumers in the market. Digitalsolutions involve processes such as internet marketing, data storageand processing software, branding and information communicationstechnology. For example, online advertising is an example of digitalsolution that replaces complements and later replaces traditionaladvertising methods. B2B businesses are continuously finding iteasier to foster their brands through digital solutions. Some of theonline advertising modes are banner ads, paid search advertising, andcookie-based.
Thearticle titled 3Event-Triggered Messages to Incorporate into Entrepreneurs CampaignManagement Strategy encompassesthe concept of applying entrepreneurial approaches to obtaincompetitive dynamics. Such strategy involves the use of digitalentrepreneurship and the increasing awareness on the part ofentrepreneurs on how to ship the orders and what needs to be done incases when products are returned because of damages.
Digitalentrepreneurship may come in varied forms. According to Gunhan andArditi (2005), there are a number of opportunities for innovativecompanies to enter the global markets because the international tradegrew as much as twice the rate of the growth of the world product inthe last few decades. In addition, the international flow of serviceshas grown more quickly than the flow of tangible products due to theexistence of the internet. Croituru (2012) noted that both innovationand the willingness to invest on new products and services arepowerful solutions to for a business whose market performance isdeclining. Lee and Runge (2001) noted on their writings thatinnovation pertains to the business’ struggle to create new ideas,products, product concepts, or services. The intense competitionbetween businesses necessitates the need to innovate. Many businesseswho have had the advantage before because of the uniqueness of theproduct or service they are offering are now confronting challengefrom competitors who cannot just produce the same product but canalso produce goods at a cheaper cost and in the most convenient waysuch as doing business online.
Figure1: Online Businesses
Figure1 shows some of the transactions that are conducted online. Theinternet is a platform for executing digital marketing (Pride, Hughes& Kapoor 2005, p.40). It involves direct response and indirectresponse marketing features that apply different technologicalapplications to connect a business to another and to its customers.It has been enhanced by the developments in informationcommunications, technology through innovations in personal computers,smart phones, IPads, and many other gadgets that have improved accessto the internet.
Digitalcommerce has resulted in improved collaboration across the entiresupply chain of organizations with a positive impact on a variety ofbusiness processes in the same supply chain. Costs reduce, and theprofitability of the organization goes up when it adopts digitalmeans of completing business transactions (Barratt & Davis 2009,p. 130). Cross-enterprise collaboration has implications in thefollowing product and business process applications. On other hand,collaboration facilitates the integration of suppliers into a newproduct design process that significantly reduces the length of aproduct`s design cycle. It increases the quality of a new productwhile reducing the manufacturing cost of the product. It has enabledcollaborating business to meet customer preferences.
Someorganizations are engaging in direct mail advertising where they sendinformation about product feature directly to prospective customersor simply feature them on the search engines such as Google ad Yahoo.Firms are required to customize their digital technologies. Firms areincreasingly differentiating their customers based on the onlinechannels they use to visit the firm`s website while considering theironline browsing behavior (Rajput 2000, p. 89). Some customers usesmart phones, other use PCs, MacBooks, and tablets.Through online transactions and collaborations, sharing forecastinformation and other supportive data between business partners hasbeen helpful in building a more accurate forecast of the businessenvironment (Colby 2004, p. 6). Information from both collaboratingparties will facilitate comparisons and reconciliations to get a morerealistic forecast of the environment.
PRODUCTSHIPMENT THROUGH DIGITAL ENTREPRENEURSHIP
Figure2: PRODUCT SELLING – BUYING – SHIPMENT
Themanner by which a company or a business manages the shipment of goodsbeing sold online is crucial to its capacity to keep and attractclients. Initially, the buyer chooses the product to buy and thenpays the seller. Payment is made online through eBay or PayPal. Whenpayment is made through eBay, a marketing commission is paid to theonline marketing business used. But transaction does not end at thatpoint. Shipment is part of digital entrepreneurship.
Oftentimes,customers express great disappointment with the shipping options.Such is the reason why these customers do not complete whateverpurchases they have already made online. To be able to produce moreincome from customers is the primary aim of digital entrepreneurship.With time, online shoppers have become acquainted with the necessaryinformation about shipping costs, speed, and carrier choice. Beinginnovative in entrepreneurs shipping options can help entrepreneursturn site visitors into paying customers.
Shippingis an intensive challenge for online entrepreneurs because of themany things that need to be handled including carriers’ fees,packaging of materials to purchase, and fuel surcharges. In acompetitive world of digital entrepreneurship where a free shippingprovision to customers has been the trend. They may also serve as agreat advantage to online stores in reducing shipping costs.
Usingflat rate envelopes is one way by which entrepreneurs can save somecash. At a low cost, entrepreneurs can already ship an item in anypart of the world. There is no weight limit to any item thatentrepreneurs want to ship. Entrepreneurs may ship clothing, healthand beauty products, books, jewelries, school and office supplies,grocery items, and bulk fabric. If pricing is a main concern in theshipping of goods, it is best to compare the prices or price listingsof the various shipping carriers online.
Gaininga competitive advantage is a must. One thing that entrepreneurs mustconsider to gain advantage over entrepreneurs competitors will be thelocation. The place where entrepreneurs are at and the time it wouldtake for a product to reach certain location are key determinants ina successful digital entrepreneurship. The nearer the place, thelesser the shipping expenses will be. The farther the place, the moreexpenses will be spent for the shipping of items.
Anotherway to save on shipping is to request for free boxes, free shippinglabels, free fragile labels, and envelopes for certain products fromthe USPS and other shipping carriers that offer the same. This canbecome a big saving. Boxes alone can cost anywhere from ten to twentycents on a small size to a dollar fifty to three dollars a box, notto mention the package supplies. If entrepreneurs can get these free,this can really help entrepreneurs save on cash since these boxes andenvelopes are free of charge. Entrepreneurs may order these boxes andenvelopes through the Postal Store website and will be delivered toentrepreneurs with any charges.
Inshipping, one of the main purposes entrepreneurs will have is to beable to market entrepreneurs business. It may be in a sticker form,or a return address label, or something that would includeentrepreneurs name in the shipping process. Entrepreneurs may putthat either inside or outside of the box. As time passes, a number ofdigital entrepreneurship websites have been established and the costof products or any items becomes a minor determinant among customersin considering where to shop. Yet, despite this, a website shouldstill provide competitive prices to clients in order to survive inthe online business world. The manner on how a company managescustomer service is one factor that could determine its onlineproductivity and profitability.
Mostonline shoppers take into account the quality customer service whenselecting a web merchant. Critical to superb services include areturn process, an easy order tracking, and a responsive servicegroup. As a matter of fact, 75% of online shoppers prefer a websitemerchant with excellent level of customer support. On the other hand,17% of shoppers have stated their negative return experience and thishas influenced their decision of not choosing a particular store orcatalogue again. But with provision of easier returns policies,entrepreneurs can surely retain or keep entrepreneurs customers. Thiswill instill confidence in them and will also show entrepreneurscommitment to quality customer service. Hence, even if the customeris dissatisfied with the product, being able to handle the return ina professional way will guarantee their continued support. Having areturn policy will also enable entrepreneurs to lessen the time andthe money entrepreneurs are spending on returns. This will as wellreduce the number of returns and will keep entrepreneurs customerssatisfied. Evaluating the product choice can reduce the number ofreturns and damages.
Statisticshave shown that among the products that are returned, clothing ranksthe highest with 27%. It is followed by computer software with 20%and books with 15%. Basically, the reasons for returning theseproducts vary. According to a significant number of customers thathave ever returned a product, the reason why this thing happens isbecause the product that has been delivered to them is not what theyexpected. Others said that the product is damaged or broken or theproduct shipped was right, but has wrong characteristics. Still forothers, they claim that the product arrived too late or received onlya portion of what was ordered. When these things happen, actions arebeing conducted right away. Some of these returned products arerefunded or exchanged for another product.
Whenpeople play games on products, they purchase something, use it for anight, and return the next day. This is one very disappointingincident that can happen to retailers. To avoid this, examine whetherentrepreneurs products fall into this gaming system as well becausecertainly entrepreneurs do not deserve this kind of return. Ifentrepreneurs have a product that has been opened and there’s notmuch damaged to the product after opening it or if the product isbasically the same, that can be attractive and entrepreneurs canoffer in fact, higher returns on these products but they can bere-sold fast. If the product is not easy to re-sell, entrepreneurswill also have higher returns for these products. This would alsoentail that the item returned is not saleable or valuable. Gettingrid of these kinds of products can save entrepreneurs fromunnecessary shipping expenses.
Ifan item can easily be damaged while being transported or shipped,such as glass or anything fragile, entrepreneurs must take action onthis as this can cause unexpected extra expenses on entrepreneurs’part. Entrepreneurs will be obliged to pay for extra packingmaterials, bigger boxes, Styrofoam, or bubble wrap, or anything thatcan be attached inside to protect the item. Perishable items areproducts in which after so long, it is no longer as much value, suchas food items. Knowing how to properly ship these perishable items isvital. When packaging and shipping foods, it is important to considerfactors like foods’ freshness, their stability within the box,and the convenience and practicality in getting the package to thecustomer or to a particular recipient.
Returnsare among those that have negative impact on online businesses.However, reducing rates of returns and damages is possible. First ofall, it is important to consider the reasons for such returns. Mostof these reasons are usually about products that are not whatcustomers expected them to be. Hence, a product description is reallyimportant. Any product that does not match its description is sure tobe returned most of the time. Having accurate images and productdescriptions should be provided. An honest opinion of the product’slimitations is also essential.
Givingadvice must also be visible as this can assist customers in findingan ideal product. Encourage customer reviews as well even if theassessment would seem negative. Whenever customers return a product,let them state their reason for return and this should then beincluded in the product description. This will help other customersunderstand why a certain product has the possibility of return.Ensure quick delivery of entrepreneurs’ products if entrepreneursdesire to increase entrepreneurs’ customer satisfaction. Beforeshipping an item, perform a detailed inspection in order to preventdefects or missing items. Create the best packaging possible as thiscan also create lasting impressions among entrepreneurs customers.And finally, make one’s presence available to customers even afterthe purchase to avoid frustration. Digital entrepreneurship is tough.But putting customers’ satisfaction and quality of products andservices first will surely lead digital entrepreneurs to success.
IMPACTSOF COMPETING IN A GLOBAL SCALE VIA DIGITAL ENTREPRENEURSHIP
Rapiddevelopment of information technology is capable of providing withthe tools to manage their affairs efficiently and compete on thenational stage. Organizations are linked through a network ofbusiness processes that affects all cross-border investors Al-Ani2009, p.46). Firms should be involved in designing a globalinformation system that can enable firms to gather, manipulate anduse information to make decisions that can improve their competencein the global economy (Hsieh & Tseng 2004, p.163). Organizationshave a huge challenge of globalizing their operations. They can dothis by first identifying critical issues on information technology,consolidating them, and resolving them to support the organizationtowards globalization (Cohan 2000, p.5)). The implication now is todevelop a framework that can help the organization meet challengesthat come with globalization. A globally networked economy needsseveral adjustments by the organization. This includes the following:Identify and acquire global information Technology infrastructureidentify and adopt global business applications identify the globaltelecommunications network that will make it possible for anorganization to collect data and use it to make critical decisions (ECommerce 2000, p.45) improve the information systems to be moresecure and the need to install systems standards.
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