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18 December 2019

LiteratureReview on Supply and Demand

In their paper, Shee, Tang and Tzeng (2000) provide a criticalliterature discussion of the concept of demand and supply forces inelectronic commerce. The peer-reviewed journal article provides ahighly argumentative review of the dynamics involved in supply anddemand management in modern businesses, at an age when electroniccommerce has transformed into a proactive business opportunity forfirms, and thus requiring a specialist programming technique thatdefines profitability and sustainability of a business idea.

According to the scholars, the article was purposed to establish “themodel for the supply-demand interaction in the age of electroniccommerce” by primarily employing individual objectives of thesupply and demand background, and focusing on how the two conceptsinteract in the actual business arena (79). Based on this backgroundreview, the scholars divided the supply-demand interaction withinelectronic commerce circles into “market transactions” focused“on the supply-demand relationship in the marketplace” andsecondly, on “information service” focused “on the provider andthe user of information service” (79). This strategic division ofthe supply-demand interaction helps the scholars to argue,convincingly, that supply and demand forces “the bi-levelprogramming technique” into a formal flow that they exemplify usinga flow chart of the entire interaction process (84).

Ultimately, Shee, Tang and Tzeng (2000) propose and develop “ananalytical process” that explains, “how supply-demand interactionachieves a compromise or why the process fails” using their derivedinteraction process of the supply and demand forces. The scholarsprovide several exemplifications of practical application contexts,where the information service of the model they propose, can explainand justify the technique used by conventional bi-level programming.The article is highly argumentative, and uses literature ideology onthe supply and demand interaction to propose that these forcespredefine modern electronic commerce. Their discussion employsimmense statistical evidence and argumentative discourse to drivetowards this conclusion, assertively. In so doing, the scholars notonly provide an informative dialogue of how the supply and demandinteraction persists even within the dimensions of modern business,such as in the now popular electronic commerce.

Works Cited

Shee, Daniel, Tzung-I Tang and Gwo-Hshiung Tzeng. “Modeling theSupply-Demand Interaction in Electronic Commerce: A Bi-LevelProgramming Approach”. Journal of Electronic Commerce Research,1.2 (2000): 79 – 93. Print.