The Media and Celebrities
THE MEDIA AND CELEBRITIES 8
TheMedia and Celebrities
Modernlife is filled with people who desire to receive validation from thepublic for their actions. The media fills this void by presentingpeople’s ordinary lives activities as extraordinary. The youth iseasily excited by the life of an ordinary person who is presented asan extraordinary person. Celebrities are normal people who livenormal lives, but who are featured on the media prominently. Themedia creates an air of secrecy and fantasy around a character. Theperson is viewed as an embodiment of the life that the youth desireto experience. The media is the origin of celebrities.
Acelebrity is a person who attracts an audience around his character.The person must be an individual who lives according to the cultureof the society. The culture of the society is responsible fordetermining that actions that are acceptable within the society. Acelebrity does a normal action that is highlighted within the mediaand presented as extraordinary. The idea is to appeal to thefantasies of a target audience and show how ordinary life is lived inan extraordinary way.
TheMedia and Celebrities
Themedia is a powerful tool of the modern world. The media connectspeople across the world and it has become a major player in social,political and cultural aspects of modern life. The rise of the mediahas given rise to a new group of personalities known as celebrities.These are people who feature prominently on the media and they becomesubjects of debate. The celebrities are presented as people withextraordinary lives and they are presented as people with a lifedifferent from that of ordinary people. A celebrity is a culturalfigure who provides the media with audiences by creating a culturearound an individual. A celebrity thus is a model of media influenceover society.
Mediaindustries turn real people into celebrities
Themedia makes a celebrity by constructing and selling a story about anindividual. The media uses an ordinary person’s life and talent tomake a celebrity through imagination. The media creates arelationship between a person’s life and the fantasy of the public.In most cases, the media romanticizes one’s life, so as tocrystallize a figure of public admiration (Ward, 2011). The media indoing so creates the impression that the attainment of celebritystatus is not beyond the reach of ordinary people.
Themedia also constructs celebrities out of ordinary people by creatingauthenticity out of the stage- managed activities. The media exploresthe obsession with consumerization culture to attract an audiencearound a real person thus turning him into a celebrity (Cashmore,2006). The idea is to present a person’s stage- managed activitiesas authentic and as normal so that the person can attract a crowdaround his image. The ordinary person plays into the imagination ofthe target audience and this audience then follows the story of theperson passionately, turning his into a celebrity.
Themedia also creates celebrities out of ordinary people by influencingsocial expectations. The media starts by explaining who an ordinaryperson is. The media blends the person’s source of fame with hisordinary life, so as to romanticize the story. The story tries toconnect the public image of a person, such as a musician, with hispersonal life, such as his association with his parents and theirexpectations of their son or daughter. This blend creates an image ofa person who has a life in front and behind the glare of the media(Cashmore, 2006). The media in such a case creates a celebrity out ofan ordinary person by showing the connection between public andprivate life.
Changesin global media industries expand the range of people
Themedia also uses the cultural and political aspects of the society toturn real people into celebrities. The media spectacularises generalcultural and political activities and this attracts people to aperson, even if the people are not interested in the person or theactivity that the person is involved in (Ward, 2011). The media usesthe aspect of globalization to capture people’s imagination andinfluence how people across the world view an individual. Theinterest of the media on a real person is to attract an audience andgenerate revenue from the person’s image. The media presents thecelebrities as ordinary people by making the celebrity have contactwith the target audience. The celebrity is presented as an ordinaryperson so as to attract the imagination of young people.
Globalizationhas brought people and culture closer than before. The use oftechnology within the media has facilitated globalization of themedia industry. This means that the media has an audience that rangesacross countries and cultures. The media thus has a wide range ofaudience and celebrities to cover. The range of celebrities expandsas different cultures have different types of activities that theyconsider important (Sandvoss, Real & Bernstein, 2012). Forexample, in America, American football is regarded highly within thesociety while Indians prefer cricket. This means that the media cancreate celebrities in both cultures and thus, globalizationfacilitates the creations of a wide range of celebrities. If themedia were confined to one society, the range of celebrities would benarrow dues to lack of diversification.
Additionally,the media is always changing by finding new content for theiraudience. The media changes according to the changes taking place insociety. The media reads the mood of society and then creates newcelebrities based on what a society values a particular point.Additionally, the media can influence what the society considersimportant and expand the range of people who are consideredcelebrities in this way (Gibson, 2012). For example, only musicianswere considered celebrities in early generations. However, the globalmedia industry changed this by expanding its pool ofspectacularization to include sports personalities and companyexecutives.
Themedia chooses who becomes a celebrity by way of choosing content. Themedia decides who becomes a celebrity by determining the people whofeature on their content. For example, if the media wishes to make anotherwise unknown musician a celebrity, the media focuses on theindividual and airs content that is related to that person so as toattract an audience around the person. The media chooses the contentand offers unlimited access the individual for the target audience.The idea is to attract the fantacies of the target audience byoffering content that attracts the target audience (Lester, 2010).For example, the media can pick a person who does something that isof interest to the public and make a person’s activity featureprominently on their content. This makes the person’s life attractinterest in the public sphere thus making the person a celebrity.
Themedia also determines who becomes a celebrity by organizing sociallife. The media influences the social life of the youth by providingsocial activities that appeal to the youth. The media then places theindividual as the embodiment of the social activity and then attractsan audience around the character. The celebrity influences the sociallife of the youth and this makes a person’s actions and life sourceof media content (Nayar, 2009). The media merges the person’ssocial life and active public life. The idea is to present apersonality as an extra- ordinary person so as to attract anaudience. For example, the media shows a musician’s life both inhis career and social engagements such as family. This creates anaudience around the person and this is what makes a celebrity.
Celebrityhelps us to explain the blending of media and everyday life
Acelebrity is an ordinary person who features prominently on themedia. The media takes a person’s ordinary activity such as asuccessful business venture and turns this into content for theirprograms (Sandvoss, Real & Bernstein, 2012). The media blends thesocial life of a person with content and then stage- manages thecontent to feature the positive aspects of a person’s life. Themedia merges interpersonal communication with the desire forvalidation. The media ensure that communication between a person andthe public is featured prominently so that other young people canendorse the person’s activity.
Themedia also turns ordinary people’s activities into events. Themedia shows the person’s life or activity as a natural outcome ofusing talent to perform. The media does not show the work that goesinto ensuring that the activity appears as a natural activity(Gibson, 2012). Additionally, the media does not show how a persondevelops the talent. The idea is to bring fame out of the ordinaryactivity by showing that the activity is extraordinary. The mediathus presents the activity as extraordinary so that the audience canhave interest and keep looking out for the media to present moreinformation.
Themedia also presents normal people as people who are living life asthey please. The celebrity is presented as a person who lives anormal life and enjoys it by doing as he pleases (Lester, 2010). Themedia plays on the fantasies of young people by showing that life isnot hard. The media merges the life of an ordinary person with thefantasies of the youth. This is what creates a celebrity bypresenting an artificial life. The idea is to present normal life asan extraordinary activity.
Inconclusion, the media is the source of the celebrity culture. Themedia creates celebrities by turning ordinary people into publicfigures. The celebrity culture turns people into celebrities byinfluencing social expectations and social actions. The globalizationof the media has created more celebrities by merging differentcultures and this widens the pool of people considered celebrities.The media determines who becomes a celebrity by determining whofeatures on their content. The content of the media is made up ofpeople who are considered celebrities. This is done by merging dailylife with the expectations of the public.
Cashmore,E. (2006). Celebrityculture.Abingdon [England: Routledge.
Gibson,P. C. (2012). Fashionand celebrity culture.Oxford: Berg Publishers.
Lester,L. (2010). Mediaand environment: Conflict, politics and the news.Cambridge, UK: Polity.
Nayar,P. K. (2009). Seeingstars: Spectacle, society, and celebrity culture.New Delhi: Sage Publications.
Sandvoss,C., Real, M. R., & Bernstein, A. (2012). Bodiesof discourse: Sports stars, media, and the global public.New York, NY: Peter Lang.
Ward,P. (2011). Godsbehaving badly: Media, religion, and celebrity culture.Waco, Tex: Baylor University Press.