The Role of Leadership and Strategic Management
ROLE OF LEADERSHIP AND STRATEGIC MANAGEMENT 6
TheRole of Leadership and Strategic Management
TheRole of Leadership and Strategic Management
Leadershipis the skill of encouraging a group of persons to work towardsattaining a common objective. Evaluating the role of leadership andstrategic management concentrates on the critical functions, which aleader should undertake to design and implement strategy. Leadersmake certain that strategic actions like industrial, competitive andinternal analysis are performed. Thus, the role of leadership andstrategic management includes formulating a vision and mission,setting objectives, designing a strategy, execution of the strategyand performance analysis.
Formulatinga Vision and Mission
Importantin leadership is the vision and mission, which is also at the centerof strategy (Kozami, 2005). The leader’s role is to formulate avision for the enterprise in a manner that connects the thoughts andenergies of staff. The vision should be linked with the enterprises’values, and the leader should make the connection in a manner, whichthe organization can comprehend (Kozami, 2005). The leaderdifferentiates amid vision, which defines where the company heads,and mission, which expresses the reasons for the company’sexistence. An excellent mission statement summarizes the purpose ofthe enterprise (Kozami, 2005). As a result, the leader works towardsensuring that all functions are in line with the strategy.
Leadershipentails setting strategic objectives for the company. Objectives areimportant because they direct the actions taken by members of anorganization (Kozami, 2005). Leaders set measurable objectives, whichthey communicate to their subordinates. Objectives create a cohesiverationale for the workers. Leaders establish what should be achievedas an organization hence, workers are capable of aligning theiractions to set objectives (Kozami, 2005). Great leaders direct theirorganizations on a single, organizing concept, which unites anddirects all decisions. The objectives should be measurable, which isachieved through building in incentives for objective achievement(Kozami, 2005). Reward is given to employees that attain setobjectives, which encourages more personnel to work towards achievingcompany objectives.
Designinga strategy refers to determining how the company will use resourcesto attain set objectives. Leadership entails taking a strategicposition on what actions the firm should undertake and those itshould not (Stringham, 2012). Notably, there are many competitors inthe market, and the accomplishment of a company is verified by thestrategy employed in marketing products and services. The leadershould involve all members of an organization in designing astrategy. Strategic management calls for the involvement ofrevolutionaries in the strategy making procedure (Stringham, 2012).The revolutionaries question and challenge the strategy developed.They also offer tips on how to progress the strategies. It is therole of the leader to identify the organization’s strategicposition and create the trade-offs (Stringham, 2012). In place ofventuring into every section where profits might be attained, theleader directs the organization on broadening its strategic position.Leaders also communicate strategies to clients and employees. Takinga strategic position, which conveys value is a core leadership rolein designing strategy.
Executionof the Strategy
Leadershipentails implementing the selected strategy, via proper strategicmanagement. Whereas a business action plan entails numerousdisconnected functions, core among these functions involves theleader building a company, which can convey the strategy (Stringham,2012). This involves building organizational culture and ability forstrategy execution. Executing the strategy involves selecting aperfect team of employees, assigning appropriate roles to every teammember and allowing the employees to make the strategic moves.Leaders are in direct control of selecting suitable employees(Stringham, 2012). The rationale is that if the leader works with theappropriate personnel, it becomes simpler to adapt to the fastaltering globe since the employees are already compliant, as well asself-motivated. Good leadership involves constantly assessing themarket environment and make alterations to the strategy as needarises (Stringham, 2012).
Strategicmanagement ensures that the company is capable of progressivelyanticipating and altering to trends, which can have a lasting effectover the profit making authority of the organization (Harrison &Caron, 2013). The leader comprehends that even the best strategyloses significance over time. Thus, strategy ought to be changed andimproved. Competitors, technology and forces in the market influencechanges in strategies companies undertake. It is through performanceanalysis that a leader is able to validate whether the strategyemployed in the company progresses to be effective or ineffective(Harrison & Caron, 2013). In strategic management of businessendeavors, the leader ought to select the best strategy from severalalternatives. Through analyzing how different strategies work fordifferent companies or market trends, the leader selects the mostsuitable alternative for the company. Performance analysis shouldhappen on a regular basis (Harrison & Caron, 2013).
Leadershipand strategic management are necessary for every organization.Leadership roles are effective in ensuring that strategic managementis achieved. These roles involve formulation of organizational visionand mission that ensure set objective are achieved. The leader isresponsible for designing a strategy that works for the company.Effective strategies should be constantly analyzed and aligned tocompetent employees.
Harrison,J & Caron, J. (2013). Foundationsin Strategic Management.New York: Cengage Learning.
Kozami,A. (2005). Businesspolicy and strategic management.New-Delhi: McGraw-Hill Published.
Stringham,S. (2012). Strategicleadership and strategic management: Leading and managing change onthe edge of chaos.Bloomington, IN: IUniverse.